Packaging printing service

Brand printing on packaging is considered an extremely effective marketing strategy for companies. The printing will help the bags and boxes become very special and outstanding. In addition to impressing, this is also a way to convey the brand image to consumers. Let’s follow along with Manh Manh Thong in the article below to understand more about the benefits of packaging printing

What content is required to print the brand on the package?

Brand claim

Each product, when launched on the market, will represent the whole brand. In addition to focusing on product quality, the packaging is also a very important factor. In order to have well-thought-out, sophisticated packaging designs that exude all the brand’s characteristics, you need to pay attention to a few factors:

  • Color: When choosing colors, we need to pay attention to the colors in the international standard color palette, such as Pantone Matching System (PMS) or CMYK.
  • Fonts: There are many different fonts, but choosing standard, easy-to-see fonts is recommended.
  • Logo: When printing a logo on a package, ensure you have an existing vector archive.

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Content printed on the package

To create a special uniqueness and attract users, you need to have a really impressive packaging. You need to develop a layout idea. The content will be shown on the packaging in detail. At the same time, pay attention to comply with the provisions of the law to avoid plagiarism and design copying.

  • Copy: These will be the content you show on the packaging from the product name, description of use and ingredients. You need to present it so that it is attractive to attract the attention of customers.
  • Image: Remember to choose the image you want to show on the packaging.
  • Regulatory Mandatory Requirements: Many specific industries will impose requirements on packaging such as barcodes, associated labels or nutritional information. Therefore, you should read the information before putting it on the packaging.
  • Estimated other product-related content to add: Cosmetic or food products must include information about the expiration date or batch number on the packaging. Because this is not fixed information, you should not print directly on the product when printing. Set aside a certain place to put the label afterwards.

The importance of brands designing and printing on packages

With many competitors in the market, promotion is the way for the brand to come closer to consumers. However, not all businesses have enough budget for advertising channels such as TVC, Print-ad or Events…

Therefore, it is recommended to consider the branding on product packaging as an effective PR tool and take advantage of it. Let’s find out what the advantages of professional packaging design are for products and businesses!

Brand identity

Each packaging is designed with the aim of identifying or positioning the product’s brand. To create a visual difference from other products, the packaging needs to apply the rules of the brand identity system.

Note you should also create consistency between product packaging with brochures, leaflets or advertisements to increase brand recognition. On the other hand, the quality of packaging products will also affect the high-end positioning of the product. Therefore, you should consider and choose the appropriate source of raw materials.

Continually evoke and remind of the brand message

The messages printed on the packaging are difficult to separate from consumers. Especially when these products are used regularly, every day. An example closest to us is brushing our teeth at least twice a day. Therefore, you will always be reminded of the message of the tooth brushing routine from the manufacturer every time you use it.

Link building

Packaging is an effective assistant in creating a link between users and brands. To show the visual interaction through the packaging when customers use the product. If the product quality is good, it will help impress users. From that, the brand image has been consolidated and gradually created loyalty.

The media

Branding on the packaging also helps to convey product information to customers easily. Clearly showing the structure, function, and usage…will give customers the best experience.

In addition, the information about the superiority and the difference will also help consumers have confidence in the brand. That is the basis for increasing brand loyalty.

As an effective marketing and sales support tool

Packaging is always an integral part, inseparable from the product. Therefore, the study of brand printing design on packaging is important for businesses. Compared to many other forms of marketing, brand printing still positively affects customers as the cost is much lower.

As the market becomes increasingly competitive, product packaging and brands have a more intimate relationship. If you have questions and need advice on branding and packaging, feel free to contact Manh Manh Thong for the advice!

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Why should you print your brand on the packaging at Manh Manh Thong?

With more than 5 years of experience in the field of packaging printing, Manh Manh Thong is confident to be a brand printing unit that you can trust. We will help you convey all information through your product packaging.

Young, enthusiastic staff will help you get impressive and eye-catching packaging, supporting in promoting the brand to all customers. Manh Manh Thong always ensures the safety of quality when using, so you can rest assured. Every stage of production at the factory is strictly monitored and checked.

The company applies the most modern technology in the world to print brand packaging. We always ensure clear and true images by using offset printing techniques from 2 to 6 colors, digital printing…

Manh Manh Thong commits that you will receive quality packaging products at competitive prices. Especially for large orders, we will always have attractive incentives.

With the sharing in the above article, we hope you have a better understanding of the benefits of branding on the packaging. If you are looking for a packaging printing partner, please contact Manh Manh Thong immediately to receive advice and quotations!

MANH MANH THONG PACKAGING JOINT STOCK COMPANY